Inspired by Scott
Scott’s lyrics, artwork and creativity were medicine to many and we knew this would form the foundation of the brand. Working with typographer Mitchel Gillies we developed an alphabet and icons to bring Scotts characters to life. The trustees expertly named the typeface Extrasupervery, influenced by the song on the bands first album Midnight Organ Fight, and so this was the foundation of the new brand. Youthful and full of impact, it was perfect for the charities new direction.