- Icon design
- Website design
Setting a benchmark
The Place Standard logotype is a way of building trust and communicating the values of the people who use it. Designers can add the logo to their stationary, like an accreditation, to highlight that they consider how their work affects the lives of people who live in the environments they create.
Creating a system
Measuring how a space impacts the people who live in it is complex and could be overwhelming to look at. To tackle this we designed a system beginning with a simple icon set, one icon for each quality the tool measures. These were grouped into five categories with similar qualities appearing next to each other. The categories were made clear by naming them and allocating a colour to each.
Any jargon used in the tool could stop people from feeling able to use it. One way to increase accessibility was to revisit the language it uses so that it is easy for everyone to understand and implement.
Designing the tool
The tool was rebuilt using the new system so that when people score one of the qualities on the dial it begins to show a picture of the place. Once it is complete you can instantly see which categories need the most consideration in any future development of the area. The black dots highlight poorest performing qualities that should translate to design priorities.
Building a resource