The construction industry is responsible for using 50% of our natural resources, and produces 50% of all waste. IndiNature is on a mission to stop this devastating impact, and revolutionise the industry with their 100% plant based construction systems. They needed a brand to get them started.
Branding the company before the products existed meant we had to create and communicate the value and benefits of IndiNature’s products. Not only for them to be taken seriously in a competitive sector but to gain crucial investment needed to get them off the ground.
Everything we designed was informed by their business goals and core values of trust, quality and care. Their communications were simplified and messaging made human to show the benefits of their products to companies, people and the planet.
IndiNature has since been recognised as one of the top 6 cleantech start-ups in Europe and has so far secured over £260,000 funding to build a production company in the Scottish borders.
