Rebuilding an industry
Every Nudge sign-up is making a sustainable energy industry possible. Individual choices reroot its future and have a knock-on effect on the technologies and people. As momentum grows it becomes more powerful and this movement is what formed our concept for the brand. Nudge’s N mark and logo capture the moment that one decision inspires the next. We then created a unique photography frame, dynamic patterns, lettering and infographics from the same shapes.