German style brewery WEST brought us in to redesign their tour experience. After going on an undercover tour, we built a strategy around the customer journey.
- Brand development
- Brand experience
- Educational graphics
Taste their difference
Understanding WEST’s business and values helped us pinpoint their unique message. Their dedication to using only four ingredients; water, malt, hops and yeast, formed our designs and shaped the new experience. Through educational graphics, sensory tastings and interactive areas, we take customers on an experiential journey from grain to glass.
The tour has become a tool to help WEST communicate what they stand for and what makes them different; a sustainable business dedicated to purity of ingredients. This obsession with honest ingredients means all of their beers are vegan, another added benefit of using a recipe that has stood the test of time.