New Business
If you want to talk to us about a project, we’d love to hear from you.
07450 896 281
hi@ilka.studio
Opportunity
Circularity is a direct challenge to today’s linear economy; a ‘take-make-waste’ mentality. Partnering with Circular Glasgow, we created Circular Hub; an educational exhibition that inspired a rethink, reuse, repair and recycle approach. Taking place in the city centre inside one of the world’s most sustainable buildings, made by IndiNature, the free event was filled with information on ways to become more circular including: case studies of pioneering local organisations, inspiring ‘did you know’ facts and an interactive area that encouraged visitors to share simple ideas and swaps.
Our role
- Strategy
- Branding
- Copywriting
- Exhibition design
- Event production
The facts behind Circular Hub
Over the past 200 years, our cities have been growing and now over 55% of the global population live in them. By 2050, this is expected to reach 68%, adding a further 2.5 billion people. Such fast growth puts enormous pressure on urban resources, creating a negative impact on our economic, environmental and social well-being.
Why be more Circular?
Becoming more circular is about minimising waste and maximising resources through long-lasting design, maintenance, repair, reuse, remanufacturing, recycling and upcycling. Circularity is a direct challenge to today’s linear economy; a ‘take-make-waste’ mentality. Put simply, becoming more circular means using resources to their full potential to create a more sustainable future.
Campaign
Circular Hub included real life examples of products that have been developed with circularity in mind. The St. Enoch Centre’s waste coffee grounds to compost initiative was showcased through the centres plants and was joined by a special eco-friendly flower bed from Kabloom. The building itself was built by IndiNature to showcase their 100% plant-based construction systems, while all of the information boards had been created using recycled planks from Glasgow Wood Recycling or G. F. Smith’s Extract paper made from used coffee cups.
Impact
In the spirit of the circular economy, we created an open source brand which can be reused and adopted by anyone who would like to run their own Circular Hub. The exhibition itself was repurposed and has now reached its new home at Young Enterprise Scotland to be used as part of their Circular Economy Challenge programme, continuing to educate primary school pupils on circularity.
