Laura Spring has been running her vibrant textile studio for the last decade. She was looking for a brand to help her transition into the next chapter of her business.
The studio was moving from a traditional collection based model to bespoke projects. This new approach celebrates curiosity. It respects resources and aims to bring joy through colour, pattern and texture. It has higher ambitions and it needs room to grow. We soon realised that it also needed a new name to work with the business trajectory.
The word mark holds its own when paired with the lively graphic fabrics that the studio produces. The letter forms are organic and exude a playful energy. It works well placed on top of the textiles, block colours or project specific photography.
Supporting typography works alongside an evolving colour palette. Flowing textiles bring out the life in each piece. The result is a brand that can grow with the studio.
Following the rebrand Studio Spring released their first collaboration with Love and Squalor. The project cuts down on fabric waste by using fabric, trims, samples, tests and general bits and pieces to make one of a kind jackets and jumpsuits. Make sure you follow them to see what happens next.