Typography and colour act as tools to unite William Grant & Sons reputable heritage with a more modern message. We developed a tagline, positioning statement and distillery philosophy to help clearly communicate the unique concept to staff.
Expanding on the brands grid system, we created a series of icons to help the distillery communicate and document complicated machinery and processes.
As results are not often a tangible finished product, the team needed design tools that would help them communicate and document each project. We created a library of 22 abstract shapes, each one representing a key component within an experiment. These shapes can be built up, creating a unique fingerprint for each research project.
To help staff engage with this exciting new concept we developed a series of engagement tools; a project prototype builder, a wall planner and idea generation notebooks.
An invite to the opening encourages staff across the company to step foot in the distillery and get hands on with the creative process.