The Hydro were keen to make sure these documents made their sponsors feel valued so we added small finishing touches like foils and loop stitches to make them feel very premium.
Being voted one of the top 10 arenas in the world, the SEC Hydro brings the biggest names in music and entertainment to Scotland as well as equally massive crowds They wanted a way to wow their sponsors and breakdown each brands performance in the venue. In response to this we designed a series of insight documents and presentations, informed by market research conducted by Communicorp UK, that evaluated the effectiveness of sponsorship for the Hydro’s key partners.
- Brand development
- Editorial design
We expanded the Hydro’s existing brand to include an infographic system to make big numbers easy to navigate. By introducing key sections we were able to guide audiences to relevant content whilst setting up communication patterns that remained consistent with each quarter.
From the outset it was clear that ilka understood our requirements, and the end results exceeded our expectations.