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Axiom
54 Washington Street
Glasgow, G3 8AZ
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The SSE Hydro brochure covers

Our Client

Being voted one of the top 10 arenas in the world, the SEC Hydro brings the biggest names in music and entertainment to Scotland as well as equally massive crowds They wanted a way to wow their sponsors and breakdown each brands performance in the venue. In response to this we designed a series of insight documents and presentations, informed by market research conducted by Communicorp UK, that evaluated the effectiveness of sponsorship for the Hydro’s key partners.

Our role

  • Strategy
  • Brand development
  • Infographics
  • Editorial design
  • Copywriting
The SSE Hydro - Examples of the digital reports with infographics showing key findings

We expanded the Hydro’s existing brand to include an infographic system to make big numbers easy to navigate. By introducing key sections we were able to guide audiences to relevant content whilst setting up communication patterns that remained consistent with each quarter.

The SSE Hydro Key findings brochure spread

The Hydro were keen to make sure these documents made their sponsors feel valued so we added small finishing touches like foils and loop stitches to make them feel very premium.

The SSE Hydro - brochure cover - Foil close up
The SSE Hydro brochure spread - infographics and performers

Impact

The investment in these presentations and reports has strengthened the Hydro’s key partnership relationships and continues to be their most important correspondence document to secure ongoing support. It is now something that Scottish Hydro look for from all of the venues they sponsor.

The SSE Hydro brochure spread - One more tune!

From the outset it was clear that ilka understood our requirements, and the end results exceeded our expectations.

Ross Easton, Head of Commercial SEC
Studio 204, Axiom, 54 Washington Street, Glasgow, G3 8AZ Google Maps