Fitness doesn’t need to be complicated or cost the world. No matter what head space or body shape you are in, movement is for you.
We motivate minds and celebrate unique bodies to build our community of movers. We demand to feel good.
Spending the time finding out the core audience to target has helped shape the vision of the brand. Having a final logo and identity is something we’ve missed so it’s allowed us to look at moving forward parts of the business with brand confidence.