New Business

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Canteen Collective is a London-based restaurant group and fellow 1% for the Planet member. The food and drink they serve, the products they choose to sell and the events they run act as tools towards positive change for us and our planet. For them, progress is more important than perfection. This mindset will change their industry and they needed a brand to support them.

Our Role

  • Strategy
  • Naming
  • Branding 
  • Print design
  • Signage
  • Packaging
  • Website design
Canteen collective venue showing a man working on his laptop


The multi-venue restaurant group also offer sustainable retail options including their own ethically sourced coffee. They provide local grocery delivery and concession cafe’s within likeminded businesses. Before we could design their brand we worked on the brand structure and strategy. We were able to unravel the hierarchy of the brand to see the values behind what they do. This informed our communication strategy for the launch of their brand.

Woman with brown hair, glasses and an orange jumper
Canteen collective logo
Member venue logo - 79 Collective
Partnerships logo - Frestions cross canteen collective

A group of individuals

Canteen Collective is down to earth. They are ready to meet every customer where they are on their sustainability journey. So is the brand. Our system offers flexibility and gives each member venue of the collective their own personality. Our naming system separates different branches of the business: the umbrella brand, the member venues and the partnership concessions.


Speaking up 

Canteen Collective’s tone of voice is inclusive and bold, and showcases their purpose. It offers belonging and inspires new possibilities. When needed, it can be loud. It will shout from the shelf. We dubbed the community ‘Small action activists.’ Their combined steps forward are ‘The everyday rebellion.’

Small action activist loyalty cards in the shade with shadows on them
Front and back of the menu design

Ideas and solutions

Each stamp is a way to introduce and talk about the values and commitments of the business. The icons communicate sustainability credentials and offer practical steps that customers can take.

An icon to show that something is home compostable
An icon to show that something is plastic free
An icon to show that something is ethically sourced
The menu we designed alongside some brunch and coffee. Someone is holding the coffee

Only take what you need

This brand champions raw materials. It only adds what is necessary to communicate with the audience. It embraces the finish of the home compostable coffee bags. It celebrates the fleck of disused coffee cups in the menu stock. The materiality of the interiors connect their customers with nature. These natural materials also inform the brand colour palette.

Chef adding the finishing touches to a dish

Little moments build a movement

By interacting with the brand each customer takes part in The Everyday Rebellion. The video and photography connects the cafes with the natural world. It shows the causes that they are about and the community who respect them.

Instagram feed for Canteen Collective
Instagram feed for W5


Canteen Collective are forging ahead with their mission. Soon you will be able to enjoy their coffee in the comfort of your own home through a subscription service. While, the newest member venue of the collective will allow you to connect to nature in their kitchen garden. 


Billboard that says 'The Everyday Rebellion'
Studio 204, Axiom, 54 Washington Street, Glasgow, G3 8AZ Google Maps